The executive summary is an essential part of any business plan or report. It’s a snapshot of your entire proposal that captures the attention of your audience and highlights the most essential information. It’s why mastering the art of executive summary is essential to help you stand out.
Here are some real-life examples that will help you create an executive summary that will make an impact.
1. The Problem-Solution Approach
The first example is the most common approach used by many businesses. It’s a straightforward problem-solution type of summary that highlights the issue and the proposed solution. This approach works well if you’re trying to solve a problem that your audience can relate to.
For example, if you’re presenting a proposal for a new product, you can start by identifying the problem that your audience is facing. You can then introduce your product as a solution to that problem. Your summary should include the unique features of your product and how it solves the problem. You should also highlight the benefits of using your product.
2. The Storytelling Approach
The second example is a storytelling approach that uses a narrative to introduce the proposal. This approach works well for proposals that are emotional or evoke a sense of nostalgia.
For example, if you’re presenting a proposal for a new car, you can start by telling a story about how cars have evolved over time. You can talk about the challenges that people face when buying a car and how your product solves those challenges. Your summary should include the unique features of your product and how it improves the driving experience.
3. The Statistics-Driven Approach
The third example is a statistics-driven approach that uses data to support the proposal. This approach works well for proposals that have a significant impact on the environment or society.
For example, if you’re presenting a proposal for a new recycling program, you can start by presenting statistics on the amount of waste that is generated in your area. You can then introduce your recycling program as a solution to the waste problem. Your summary should include the unique features of your program and how it reduces waste.
In conclusion, mastering the art of executive summary is essential to make an impact on your audience. Use the examples above to help you create a summary that will highlight the most essential information and capture the attention of your audience. Remember to keep it short and to the point, and you’ll be on your way to success.